Industries

Health tech

SaaS & productivity

Property tech

Spatial data

Digital twins

Workflow systems

Biography

I'm a Senior Product Designer, most recently at Monday.com, where I helped scale their CRM and marketing products to enterprise standards.

Previously at Pupil, I led the design of internal and customer-facing products focused on usability, efficiency, and brand cohesion. Earlier, as the founding designer at Medefer, an award-winning virtual outpatient service for the NHS, I designed the UK's first virtual referral platform, cutting in-person visits by 70% and easing hospital backlogs.

Born and raised in Stockholm, I earned my BA in Boston and MSc in Psychology in London. Starting in product management, I quickly moved into design to solve complex problems through human-centred thinking and never looked back. I focus on creating scalable, sustainable digital products that balance logic, flexibility, and creative expression - design with both function and feeling.

Experience

I helped evolve Monday.com’s CRM for enterprise customers, improving scalability, integrating AI-powered automation, and enhancing usability across a multi-product ecosystem - driving adoption and customer satisfaction.

Senior Product Designer, 2023-Present

I helped evolve Monday.com’s CRM for enterprise customers, improving scalability, integrating AI-powered automation, and enhancing usability across a multi-product ecosystem - driving adoption and customer satisfaction.

Senior Product Designer, 2023-Present

Led the end-to-end design of customer-facing B2B applications, improving usability and enabling global scalability. Built a design system that enhanced transparency, reusability, and team efficiency, while delivering high-fidelity specifications through a flexible, user-centred process.

Senior Product Designer, 2020-2023

Led the end-to-end design of customer-facing B2B applications, improving usability and enabling global scalability. Built a design system that enhanced transparency, reusability, and team efficiency, while delivering high-fidelity specifications through a flexible, user-centred process.

Senior Product Designer, 2020-2023

Led design and defined the vision for Medefer’s virtual referral platform, streamlining how patients access secondary care and reducing referral delays. Aligned digital workflows with NHS delivery goals to improve efficiency and service quality.

Founding Product Designer, 2014-2020

Led design and defined the vision for Medefer’s virtual referral platform, streamlining how patients access secondary care and reducing referral delays. Aligned digital workflows with NHS delivery goals to improve efficiency and service quality.

Founding Product Designer, 2014-2020

I helped evolve Monday.com’s CRM for enterprise customers, improving scalability, integrating AI-powered automation, and enhancing usability across a multi-product ecosystem - driving adoption and customer satisfaction.

Senior Product Designer, 2023-Present

I helped evolve Monday.com’s CRM for enterprise customers, improving scalability, integrating AI-powered automation, and enhancing usability across a multi-product ecosystem - driving adoption and customer satisfaction.

Senior Product Designer, 2023-Present

Led the end-to-end design of customer-facing B2B applications, improving usability and enabling global scalability. Built a design system that enhanced transparency, reusability, and team efficiency, while delivering high-fidelity specifications through a flexible, user-centred process.

Senior Product Designer, 2020-2023

Led the end-to-end design of customer-facing B2B applications, improving usability and enabling global scalability. Built a design system that enhanced transparency, reusability, and team efficiency, while delivering high-fidelity specifications through a flexible, user-centred process.

Senior Product Designer, 2020-2023

Defined the product vision and led design for Medefer’s virtual referral management platform, improving collaboration between clinicians and reducing delivery costs through agile workflows. Acted as the bridge between design, engineering, and stakeholders to align user needs with NHS goals, while also driving internal engagement initiatives and contributing to a £10M+ telemedicine programme for chronic condition management.

Founding Product Designer, 2014-2020

Defined the product vision and led design for Medefer’s virtual referral management platform, improving collaboration between clinicians and reducing delivery costs through agile workflows. Acted as the bridge between design, engineering, and stakeholders to align user needs with NHS goals, while also driving internal engagement initiatives and contributing to a £10M+ telemedicine programme for chronic condition management.

Founding Product Designer, 2014-2020

FAQ's

What is your vision as a designer?

How do you approach complex problems?

What drives your design decisions?

What roles are you interested in?

What is your vision as a designer?

How do you approach complex problems?

What drives your design decisions?

What roles are you interested in?

FAQ's

What is your vision as a designer?

How do you approach complex problems?

What drives your design decisions?

What roles are you interested in?

What is your vision as a designer?

How do you approach complex problems?

What drives your design decisions?

What roles are you interested in?

Get in touch

Let's start a conversation.

I am always interested in new opportunities, collaborations and projects.