Industries
Health tech
SaaS & productivity
Property tech
Spatial data
Digital twins
Workflow systems
Biography
I'm a Senior Product Designer, most recently at Monday.com, where I helped scale their CRM and marketing products to enterprise standards.
Previously at Pupil, I led the design of internal and customer-facing products focused on usability, efficiency, and brand cohesion. Earlier, as the founding designer at Medefer, an award-winning virtual outpatient service for the NHS, I designed the UK's first virtual referral platform, cutting in-person visits by 70% and easing hospital backlogs.
Born and raised in Stockholm, I earned my BA in Boston and MSc in Psychology in London. Starting in product management, I quickly moved into design to solve complex problems through human-centred thinking and never looked back. I focus on creating scalable, sustainable digital products that balance logic, flexibility, and creative expression - design with both function and feeling.
Experience
Get in touch
Let's start a conversation.
I am always interested in new opportunities, collaborations and projects.


