I am a Product Designer from a diverse range of prior working experiences involving design, leadership and strategy of several bespoke digital platforms with a missions to simplify complex organisational and industry-level problems.

Most recently, I've served as a Senior Product Designer at Monday.com, a low-code, no-code work OS platform that empowers individuals to build and enhance the operational efficiency of their organisations.
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Previously, I was Senior Product Designer at Pupil, a spatial-data company specialising in capturing and publishing 3D information for real-world interiors. I led the design and delivery of internal and customer-facing products, focusing on usability, efficiency, and brand cohesion. As the founding designer at Medefer, an award-winning virtual outpatient service for the NHS, I designed the UK's first virtual referral management platform, reducing in-person outpatient attendance by 70%, thereby addressing hospital patient backlog and decreasing waiting times.

I was born and raised in Stockholm and have a BA from Boston, USA before getting my MSc in Psychology in London. I started my career in Product Management however I always had a strong passion for design and solving complex problems using the design thinking process and I have never looked back since.
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As a designer working in digital contexts, I feel a responsibility to create brand and digital products that can help reduce the 3.8% of global carbon emissions caused by the internet. To accomplish this, I focus on building rigorous design systems that are not only logical and flexible, but also sustainable and scalable. At the same time, I strive to maintain creative freedom and infuse my designs with emotion and a sense of humanity for the users.