Overview
Pupil (now Digital Reality Corp) was scaling fast, expanding its global property capture and 3D modelling operations, but order management lived across spreadsheets, emails, and ad-hoc processes. Workflows were fragmented, visibility was low, and the risk of error grew with every new market.
I defined a single, scalable system to unify those workflows - designed to make orders traceable end-to-end, reduce manual touch points, and give operations real-time confidence at global scale.
The result was an operational backbone: clearer ownership, faster handoffs, and decisions driven by live data instead of guesswork.
Services
Product Design
UX Strategy
Workflow Design
Role
I led the end-to-end design of the company’s new order management platform, from initial discovery through to delivery. My work began with deep research into how teams operated day-to-day: conducting interviews, mapping workflows, and identifying friction points that slowed down collaboration and accuracy. These insights shaped a clear understanding of where design could create the most impact - simplifying complexity, reducing manual effort, and improving visibility across teams.
I translated this understanding into actionable systems design. Working closely with stakeholders and engineers, I defined service blueprints, user flows, and interface patterns that made the platform both scalable and intuitive. Alongside this, I built a design system to ensure consistency and efficiency as the product evolved - laying the groundwork for a platform capable of supporting Pupil’s global operations and future growth.
Projects
